Wednesday, January 20, 2010 at 01:47AM An audience member came up to compliment me on my bass playing after a show I played a couple of weeks ago. He commented on the fact that I used a pick most of the night and said "isn't that unsusual?". I replied "not really, did you know that Paul McCartney used a pick on nearly all The Beatles records?" He was surprised.
Thursday, August 13, 2009 at 12:11PM I saw this video and it got me thinking, is conventional advertising really dead?
Consumers are skeptical of traditional brand messaging. They are relying more and more on referrals from friends or even strangers, on sites like facebook, Yelp and Angie's List. The video does a great job at demonstrating why the old way of doing things isn't working as well anymore. It's time for companies to approach marketing in a new way, they need to engage their clients: interact, listen and communicate, rather than dictate.
Do I really believe conventional advertising is dead? No, but I do believe it must change. Otherwise, it is possible that it could go the way of the dinosaur.
What do you think? Do you trust advertising? How do you decide where to spend your money?
For more insights on conventional advertising and social media, check out Groundswell by Charlene Li and Josh Bernoff.
Conventional Advertising, Social Media in Work Wednesday, July 29, 2009 at 04:49PM I went to see Food Inc on Sunday, thanks to a good friend who invited me. The movie was compelling. It was propoganda, for sure. But I tend to agree with most of the propoganda in the film.
Tuesday, April 14, 2009 at 11:56PM As designers, it’s important for us to recognize our shared responsibility with the printer to produce high quality work. It’s easy for us to shirk responsibility and put all the onus on the printer, but that doesn’t serve us, the printer, or most importantly, our clients very well.
Thursday, April 9, 2009 at 11:53PM I've been thinking about design a lot lately and trying to decide what really makes a design good. Is it good because it's effective or because it's appealing? Are effective and appealing mutually exclusive or not?
Monday, April 6, 2009 at 05:41PM So, you want an online store. But how do you get started? What are the options? This article will try to address some of those questions and more.
E-Commerce, Web in Work Sunday, April 5, 2009 at 11:52PM I traveled to Montezuma's Well on March 25, 2009. It was my first time visiting the well, even though I have lived in Arizona since 1995. The Well is a magical place. It's a sinkhole, that was created when a limestone cavern collapsed and filled with water. Over one million gallons of water flow through the well and the source of that water is still unclear. The water is a consistent 76 degrees fahrenheit, year-round. The well supports plants and animals found only there. There are leeches, amphipods (tiny, shrimp-like creatures), water scorpions, turtles and ducks living in this unique ecosystem. Due to the very high concentration of carbon-dioxide in the water, there are no fish in the well. They can't get enough oxygen.
Saturday, November 8, 2008 at 12:12PM With all the options out there, how do you make sure your Web developer is worth their salt? Pose these ten questions to make sure you're making the right choice.